Ep012 – Vitality CBD & ERTH Hemp Talk About Marketing

featured photo episode 12

In episode twelve meet Vitality CBD and ERTH Hemp from the US.

Hear about CBD marketing techniques, the importance of point of sale (POS) and why in 2020 CBD education still really matters in the UK.

1. Ella Gligor – Vitality CBD – Marketing & Operations Director

First up, Gary meets Ella Gligor from Vitality CBD at the Vaper UK Expo held at the Birmingham NEC.

  • Ella talks about the company’s roots in the vape industry and pharma.
  • Discover how Vitality CBD have managed to achieve UK wide product distribution for their products in many major shopping chains in a short space of time. 
  • Ella shares why Vitality CBD believe education is still important for brands and retailers.
  • Hear about the new state-of-the-art Vitality CBD sampling station being rolled out across the UK.

More info: https://vitalitycbd.co.uk/ 

2. Danny Methew – ERTH Hemp – Founder

In part two meet Danny Methew at the Hemp and CBD expo. Danny is founder of ERTH Hemp, a Californian CBD company launched in 2018.

  • Danny discusses ERTH Hemp’s target customer and the role packaging design plays.
  • Hear about some of the products ERTH Hemp produce.
  • Discover why Danny believes CBD education is important in the UK.
  • Find out which POS items are working well in store.
  • Discover why ERTH Hemp focus a lot of effort on their ‘try before you buy’ program.
  • Hear Danny talk about the brand’s new distribution deal in the UK.

More info: https://erthhemp.com/